Imagine this scenario. You’re at your friendly local game store. You’ve just picked up a hot new game off the shelf. You flip it over to check out the back, as if you don’t already know everything about the game from the media blitz on BGG/social media, let alone your own research. You feel an overwhelming urge to buy the game, add it to your collection. Just think how excited your game group will be when they hear you’ve picked up a brand new game! But in the back of your mind, something’s itching. Do you really need a new game? Don’t you have 7 other games on your shelf of shame/opportunity? Never mind the dozens of games you bought, punched, learned, and played only once.
You love board games. You’ve played hundreds. You’ve backed dozens of Kickstarters, you read rules just for fun, you’ve joined online board game communities to talk about your favourite games… And yet… there they are. The games you genuinely liked, experiences you enjoy, just, sitting on your shelf. Unfinished legacy campaigns, half-explored systems. Expansions you’ve folded into the base box that you never got around to actually playing.
My question is: Why do board gamers keep abandoning games they actually like?
Or perhaps more bluntly: Why are we always chasing the cult of the new?
Allow me to pontificate.
Completion Bias
Humans hate unfinished things. This isn’t a gamer problem, it’s a brain problem. Psychologists have known for nearly a century that we remember unfinished tasks more vividly than completed ones. It’s why a half finished campaign nags at you more than the game you’ve already “got your money’s worth” from.
Board games are especially good at triggering this completion bias:
- Campaigns with branching paths
- Expansions that promise to “fix” or “deepen” the base game
- Modular content you haven’t tried yet
- Fan expansions or community made variants
- Expert strategies that only become clear after 10+ plays
The completion bias gets cranked up to 11 when companies like Queen Games put numbers on the sides of their boxes. It’s brutally unsatisfying to look at a shelf of games and see the spines labelled “1…2…4…”. Where’s 3? You have to get number 3!!
Some gamers aspire to acquire the entire catalogue of their favourite designer. I fell into this trap for a while, seeking out every Vladimir Suchy game possible. But in the end, I had 8 different games and only really enjoyed playing 2 of them.

Loss aversion is absolutely at play here. You’ve put in the initial investment to acquire a game or a series, so adding the latest game or an expansion is comparatively cheap. In the worst scenario, a game or expansion doesn’t get reprinted so you need to add it to your collection now before it disappears, as if it’s a rare Pokemon in the Safari Zone.
The Infinite Release Problem
There are more board games coming out now than at any other point in the hobby’s history. Crowdfunding, print-on-demand, small and indie publishers, solo designers, anyone and everyone can put a game out into the world. Which is great! But it’s also overwhelming. It feels like every single week there’s a “must-play” new game, two hot new Kickstarter games, and a massively popular designer releasing a new game that has the whole board game media sphere in a tizzy.
And board gaming is a social hobby, even when you mostly play solo. We want to be part of the conversation or cultural zeitgeist. We want to know what everyone else is talking about. We might want to avoid spoilers, hot takes, and the creeping sense that we’re falling behind. So you shelve your old favourites, or any unplayed games you already own temporarily so you can “just try” the new thing. You buy the hot game, post a picture of it on social media or to your board game groups chat, and say to yourself “I’ll definitely learn how to play this before next game day”
Unfortunately, the act of buying a game and posting on social media gave your brain a sweet, sweet dopamine hit, and if we’re being honest, learning rules is pretty boring. What’s even more boring is going back to that old game that you promised yourself to play last week.
Novelty Is a Hell of a Drug
On the subject of sweet dopamine hits, new games are front-loaded with dopamine. The first play is full of discovery, learning the systems, discovering the strategies, talking about what you can do better next time! This feeling is powerful, but it doesn’t last forever. And when you compare a game that you like, with a whole new game, it’s so easy to pick the new game. After all, the new game might be your new favourite game of all time! The new game can be anything and everything, while the old game… you already know what the old game has to offer.
Another frustration point is if one player at your table is particularly good at a game. Do you want to spend your one game night a week struggling against someone who’s probably going to win anyway? A new game offers a level playing field, with everyone at the table discovering strategies at the same time.
Too Much Content Can Kill Love
Here’s where this really hits modern board gaming. Big games now feel designed to be endless. This is more of a problem with crowdfunded games where the all-in tier is $800 and is shipped in 3 waves. I’m talking Final Girl, or Bloodborne, or Marvel United, or any of those big crowdfunding projects. With modules, expansions, campaigns, and just piles and piles of content. So much that you could play this game for every game night and still have fresh stuff to play when the expansion hits Kickstarter the following year!
Sometimes having too much content can push players away. When you have so many different permutations of how a game can be played, with interlocking modules or optional expansions, you can become paralyzed. Which module should you start with, which combination is the optimal way to play? Does character X play well against mission Y? This turns a game night into homework. And my high school grades should tell you, I hate homework.
The Fantasy of the Perfect Play
Another quiet trap: holding games off for the “right moment.” Maybe you don’t want to play Zoo Vadis until you have at least 5 players, or Tainted Grail is best at one or two players, so you need to wait for a game night that suits that. Maybe you don’t want to play a deduction game while you’re tired, or start a complex game when you only have 2 hours before one of your players HAS to leave. You don’t want to play a certain game until the conditions are ideal.
Postponing games you’re excited about cools your enthusiasm. And while your enthusiasm is cooling-off on one game, there’s a shiny new game right around the corner, begging you for your time and money.
Why Do We Chase the New?
At the end of the day, I think it’s important to state that abandoning games doesn’t make you an irresponsible person. Board games are not obligations, they’re not self-improvement tools. You don’t owe a game anything just because you bought it. I do think it’s worth noticing how often we confuse starting something new with doing something meaningful.
The cult of the new always keeps us moving, keeps us active and engaged in our favourite hobby, but it’s not always engaging in a deeper or more meaningful way. If you’re like me, once the dopamine of buying a new game, watching the shipping tracker inch closer to your door every day, then pulling off the shrink wrap and punching the pieces out while imagining what it’s going to be like to play this game wears off, you just feel vaguely unsatisfied. Some of the arguments above might be why.
If you’ve been feeling disconnected with your hobby, or missing the joy you once held with cardboard, I think the trick to reinvigorating your hobby time isn’t by buying a new game, but it’s getting back to the classics. Playing the games that made you fall in love with board games in the first place. When was the last time you played Carcassonne, Pandemic, or Agricola? Those are still amazing games! You can plop them onto the table and have a great night with them, right now!
I think cult of the new isn’t really about games, but about feeling connected. When the media we consume is always showing us a new thing, it’s pretty natural to want to be a part of that conversation. But in the end, if you aren’t playing games, then you’re just engaging in wanton consumerism, and that’s not very fun at all.








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