When is too much of a good thing… actually a bad thing?

It’s a question I’ve been turning over in my head a lot lately, and like most of my rambling blog posts, the question started with a board game.

On March 25th, Restoration Games announced the return of Star Wars: The Queen’s Gambit with The Lord of the Rings: The Kings Gambit. I saw this announcement immediately after I was listening to the Board Games Insider podcast where host Stephen Buonocore announced his co-designed game with Geoff Engelstein, The Lord of the Rings: Circle of Conflict.

Now, my wife and I have always been fans of the Lord of the Rings series. The books and the original trilogy of movies, mind you. We didn’t care for the Hobbit movies (although I found this fan-edit to be significantly more palatable), and we only watched a single episode of The Rings of Power.

But ever since Embracer group acquired Middle Earth Enterprises, it feels like a deluge of Lord of the Rings games have hit the marketplace. In just the past few years there’s been The Lord of the Rings: The Two Towers Trick-Taking Game,The Lord of the Rings: Duel for Middle-earth, There’s The Lord of the Rings: Fate of the Fellowship, You’ve got heavier titles like The Lord of the Rings: Foes of Middle-earth and The Lord of the Rings: Journeys in Middle-earth. And then there are others ,The Lord of the Rings: The Adventure Book Game, Exit: The Lord of the Rings, Spot It! The Lord of the Rings, and more! All these games circling the same source material, each trying to carve out its own little piece of Tolkien’s world.

At some point, I start to wonder: when does one of my favourite IPs being in a game stop being exciting and is actively hurting my intrest in it?

There was a time not so long ago when a new Lord of the Rings anything felt like an event. Maybe it was because releases were so spaced out. A movie trilogy in 2001, then a decade break before the Hobbit movies. I know that part of the reason was because so few people had access to the license, famously gate kept by Christopher Tolkien. But to go from a drip feed of Lord of the Rings content to the veritable deluge of releases that I’m seeing today, it causes a bit of an emotional whiplash.

I feel like that scarcity gave the games that did exist some weight. I have vivid memories of playing through the Lord of the Rings video games on the Game Boy Advance and the Nintendo Gamecube. Those games felt like they belonged. Like they had a reason to exist beyond simply wearing the skin of a beloved IP.

Nowadays, I can’t help but wonder if some of these games coming out NEED to be Lord of the Rings themed, or are they just slapping the name on because they know it’ll catch the attention of long-time fans? I received Lord of the Rings: Spot It for Christmas this year, and I’m sure that I never would have received that game if not for the LOTR name on the package.

I’m not trying to say that any of these games are bad, some of them are genuinely clever. But because LOTR games are no longer rare, they no longer feel special or unique. Which hurts my heart, just a little.

To be fair, there’s a very real upside to all of this. More games set in Middle-earth means more entry points into the hobby. A trick-taking game might appeal to one group. The narrative adventure that is Journeys in Middle-Earth will appeal to another. A quick, portable game like Spot It! might be the thing that gets a non-gamer to sit down at the table in the first place.

And there’s something comforting about a familiar setting. You don’t need to learn a new world, new characters, or new terminology. You already know who the factions are. You already understand the stakes. That familiarity lowers the barrier to entry in a way that original themes sometimes struggle to match, especially when it comes to High Fantasy, which has a tendency to copy Lord of the Rings anyway, in a way that makes them feel generic.

With that context, having a wide spread of games tied to the same IP is beneficial. It increases the chances that someone will find a version of that world that clicks with them mechanically. Not every game needs to be for everyone. But maybe there should be a version of Middle-earth for everyone.

But there’s a tipping point. And I don’t think it’s tied to a specific number of releases. It’s more of a feeling than a metric. A moment when I hear another game announcement and instead of thinking, “Oh, that’s interesting,” I thought “Of course there’s another one.”

And that’s when the cynic inside of me wakes up. These Lord of the Rings games are starting to feel less like a creative decision and more like a branding exercise. Because the real question isn’t whether a game is good. It’s whether the theme feels earned.

Does this game need to be set in Middle-earth? Does the design draw something meaningful from that world? Or could you strip away the names, swap in generic fantasy art, and end up with essentially the same experience? Is the only reason this is a Lord of the Rings game is so that long time fans like me will buy it?

And when those thoughts start popping into my head, I start to feel fatigue.

Even if each individual game is solid, even if each one targets a different audience, there’s still a cumulative effect. Seeing the same IP over and over again, across wildly different genres and weight classes, starts to wear down my sense of excitement. The same thing happened when Marvel really got their ball rolling. At first, a new Marvel movie was an event. It was an exciting thing to look forward to. First it was Iron Man in 2008, then Iron Man 2 in 2010, then Thor and Captain America in 2011, and Avengers in 2012. Now, there have been something like 17 movies and TV shows over the past 4 years. Absolutely exhausting, trying to keep up. I’ll be honest, after Infinity War and Endgame in 2019, I started ignoring everything Marvel.

And I’m worried I’m going to do the same with The Lord of the Rings.

I don’t think there’s a clean answer to when “too much” becomes too much. It’s not a total number of games. It’s not even a trend. It’s a feeling that creeps in when the connection between theme and design starts to feel thin, when the IP stops being a source of inspiration and starts being a marketing shortcut.

I don’t mind seeing more games set in Middle-earth. In fact, part of me enjoys it. It means the world I grew up loving continues to find new ways to exist. But I do find myself becoming more selective. Not because I’m tired of The Lord of the Rings, but because now I’m needing to mentally strip the LOTR theme off the game to decide if it’s an actually interesting game underneath the pretty wrapping paper. LOTR has stopped being a selling point for me, and is starting to be an active deterrent. This doesn’t mean I’m not going to buy any LOTR games in the future, but I’m certainly going to be more selective about them.